Accredited Courses
Participants of accredited certification courses delivered by accredited training providers or by accredited educational institutions are eligible to apply to entry-level and/or professional certifications offered by the Institute
Accredited Courses
Accredited Courses are official courses taught by an accredited training provider or by an academic partner, which grant one of the Institute’s credentials and/or badges. Our accredited courses are divided into three types:
Short Courses
Short-courses (as masterclasses) designed to teach participants a specific legal marketing or legal copywriting skill that enables them to execute a specific strategy after completing the training. These short courses have a maximum duration of 3 hours and are taught by an ATP or through our eLearning portal.
Specialization Courses
Specialization courses are designed for those participants interested in specializing in one of the sub-disciplines of legal marketing. These training courses have a minimum duration of 8 hours and a maximum duration of 14 hours and are taught by an ATP or through our eLearning portal.
Professional Courses
Professional courses are designed for all those professionals who wish to obtain a theoretical-practical knowledge of all the sub-disciplines of legal marketing and wish to work as professionals in the field of legal marketing. These courses have a duration of 21 hours and are taught by an ATP or through the eLearning portal.
Accredited Courses Current Offering
The courses shown in this section correspond to the current accredited courses taught by the Institute. The content of each course is subject to periodic changes and updates to improve the experience of the participants.
Legal Marketing Advanced Course (LMAC)
In this professional course, participants will learn step by step how to develop and implement a comprehensive marketing strategy covering all the sub-disciplines of digital marketing applied to legal services.
Legal Marketing Core Course (LMCC)
In this course, participant will learn the fundamentals of legal marketing and how to create a successful marketing plan for their legal practice.
Branding for Legal Services (BFLS)
In this course, participants will learn step by step how to develop a branding strategy to build an online reputation, build trust and share your vision, mission and values to your potential clients.
Content Marketing for Lawyers (CMFL)
In this course, participants will learn step by step how to develop a content marketing strategy (in different formats and through different platforms) to build an online audience, build authority, and bring more clients to their law firms.
Social Media Marketing for Lawyers (SMFL)
In this course, participants will learn step by step how to develop a social media strategy to build an audience, share content, build an online reputation and bring more clients to their law firms.
Digital Advertising for Legal Services (DALS)
In this course, participants will learn step-by-step how to develop a paid advertising strategy for law firms through the most useful platforms such as Facebook, Google Ads, and LinkedIn.
Search Engine Optimization for Law Firms (SEOFL)
In this course, participants will learn step-by-step how to develop a search engine optimization strategy to rank their law firm’s website as high as possible in search results.
Community Management for Legal Service Providers (CMSP)
In this course, participants will learn step-by-step how to manage an online community around their legal practices by fostering respect, accountability, sharing, and value generation.
Important Information
The content of each training program varies according to the instructor who teaches it, however, the course material developed by each instructor must be based on the guidelines established by the Institute.
The content of the specialization courses available on this page cover each of the learning objectives necessary to accredit the corresponding CLMS certification. Visit the CLMS certification page to learn more.